What is Search Everywhere Optimization?
Search Everywhere Optimization is the process of targeting your business marketing assets to be searchable and findable. With the advent of AI, ChatGPT, and younger generations expanding their search beyond Google, it is important to be visible not only on Google, but on other platforms as well. In this article we will cover:
What is Search Everywhere Optimization?
Search Everywhere Optimization is the process of making your business visible by search in a variety of areas. Before ChatGPT, businesses could grow by only being on Google, but now that AI overviews are taking over, less and less traffic is going directly to your website. It can be expensive to create content and optimize your message across a variety of platforms, but the secret is strategy, not quantity.
Why is it important in 2025?
Search everywhere optimization is important in 2025 because less and less searches are landing users on a website. Additionally, customers are looking beyond traditional blogs to find the answers to their problems. Users now prefer to get their information from video, which is seen by the growth of younger generations using TikTok as their primary search platform.
How does it compare to other marketing strategies?
Search everywhere optimization is the best marketing strategy in 2025 because it focuses on helping customers find the answers the their problems through your business services. While vanity stats like web traffic and social media likes feel nice, they don’t drive new business. By becoming searchable, your content serves a direct purpose to help people solve their problems, not just to get views and likes.
What are the benefits of Search Everywhere Optimization?
Search engine optimization is beneficial to all businesses because it casts a wide net to capture leads that last much longer than traditional content marketing strategies. Additionally, it builds brand awareness, so when people go to Google to make a purchase, they already know they are going to purchase from your company. Finally, while videos created for content marketing are only relevant for a couple days, videos created for search everywhere optimization stay relevant for years, making your lead capture net permanent and not fleeting.
Is Search Engine Optimization right for my business?
Search engine optimization is the best way to get new customers for your business. The benefits are more than we can ever explain in one post, so to get more information, send us a message and we’ll show you how search everywhere optimization can specifically help your business.
