Case Studies

Ultimate Food Tours

  1. Problem

    1. Ultimate Food Tours was one of the fastest growing companies on Airbnb experiences, but the commissions were killing them. They knew they needed to get off the platform.

  2. Solution

    1. Search Goodfriend built a website and optimized it for Google SEO. Taking those learnings, we applied them to different platforms, taking UFT from a small, one tour company to the second most trafficked food tour company in New York City.

  3. Results

    1. Went from zero traffic to over 8,000 visitors a month in under a year making it the fastest growing company in Culinary Tourism in New York City, which is the most competitive city for tourism in the world

    2. Doubled sales YoY for three years and running

    3. Over 10k followers on TikTok and Instagram, a 3,000 person email list, and high rankings on ChatGPT and other LLMs, turning these platforms into abundant lead funnels.

Group of people celebrating around a dining table in a restaurant, smiling and giving thumbs-up gestures.
People dining at a Chinese restaurant with dim sum dishes on the table, including dumplings, cucumber salad, and bowls of soup, with some holding chopsticks and smiling.